With their tiny features and ability to draw you into an envelop of love, babies are a beautiful blessing. If you are celebrating a new little arrival, either in your home or the home of someone close, why not mark the occasion with a special gift that benefits mothers too.
We are very fortunate to have a healthcare system that ensures our newborn children have a healthy start but some countries aren’t that fortunate. Holt Renfrew makes it easy for you to celebrate a new baby arrival in your circle while helping new Masai mothers and their babies in a Free the Children community. The new Armani Junior baby blanket is inspired by the traditional kanga wraps worn by Maasai women in Kenya and makes a lovely keepsake for wrapping up a bundle of joy in your life. The Armani Junior baby blanket will also warm the hearts of Marsai mothers as the proceeds from the $50 blanket will provide these new mothers the necessary healthcare, clean water, and support for the first year of their new baby’s life.
“Every mother and baby deserves a happy and healthy start, and the basic necessities of health care and clean water,” said Alexandra Weston , Holt Renfrew’s Director of Brand Strategy. “Holt Renfrew joined with Armani to create a product that could help new mothers and babies in a Free The Children community. Inspired by this cause and culture, Armani designed this luxurious baby blanket exclusively for Holt Renfrew, with proceeds supporting Kenyan newborns and mamas in need.”
We love the efforts Free the Children make in communities like Masai, helping villagers obtain the education, skills and opportunities to lift themselves from poverty. Purchasing an Armani Junior baby blanket at Holt Renfrew, either one of their stores across Canada or online at HoltRenfrew.com, is one way we can help.
“For millions of children and families around the world, even the most common illnesses – from malaria to typhoid – go untreated despite being preventable,” said Craig Kielburger , co-founder of Free The Children. “Free The Children’s Adopt a Village model aims to improve access, while helping to change the circumstances and the behaviours of families living in the developing communities in which we work. We are so grateful for the collaboration of Holt Renfrew and Armani, creating a meaningful product that truly gives back, benefiting the first year of a baby’s life in developing communities.”