The polar bear is such an iconic representation of Canada. It’s no wonder people are so affected by the struggle they face due to habitat changes and loss. Could you swim 9 days non-stop to find food and shelter for yourself and your family? That’s the situation some polar bears are finding themselves in.
Thankfully organizations like the World Wildlife Fund (WWF) are there to help protect these threatened bears. To help raise awareness and funds, Coca-Cola’s “Arctic Home” campaign will have the company change the colour of its iconic red can to white this holiday season. As part of the “Arctic Home” campaign, Canadians can visit iCoke.ca to make a donation, which Coca-Cola will match, until March 15, 2012, up to $1 million USD.
“The polar bear and the rugged Arctic are enduring symbols of the Canadian north. For Coca-Cola, the polar bear is especially near and dear to our hearts, appearing for decades in our holiday advertising,” said Nicola Kettlitz, President of Coca-Cola Ltd. “Arctic Home” strengthens our commitment to the polar bear, our focus on building sustainable business practices, and our dedication to making a positive difference in the world.”
In addition, Coca-Cola will contribute $2 million to the organization over the next five years. Funds will go toward WWF’s conservation efforts to protect polar bear habitats – for their survival today and into the future.
“This campaign is about working together to save one of the most important places on Earth,” said Gerald Butts, President and CEO of World Wildlife Fund. “As sea ice continues to melt at alarming rates, polar bears and local communities alike are threatened. With Coca-Cola’s support, we can expand our reach and impact to help chart a sustainable future for this critical Arctic ecosystem.”
Along with making a donation on iCoke.ca, visitors can watch video chats with WWF scientists, track virtual polar bear sightings, and learn more about the polar bear and its Arctic home.
For more information and to donate, visit iCoke.ca
This post has been sponsored by Coca-Cola in support of their Arctic Home campaign and the efforts the company is making to help the polar bears.