Which Loyalty Program is Right for You?

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You know you are going to have to buy groceries. At some point you will need to put more gas in the car – not to mention that your kids will need new socks… It seems our days are spent spending. Loyalty programs are a great way to reward all these little purchases but with so many to choose from how do you determine which one is right for you?

A new online tool, www.compareloyaltyprograms.ca, makes the deliberation a little easier, helping you take a different look at all of those cards in your wallet. By answering a few simple questions about your preferred rewards, lifestyle and shopping habits, this free program will determine what loyalty programs will offer you the rewards you want, faster.

“There are hundreds of loyalty programs vying for consumers’ attention, appealing to a variety of preferences and offering many kinds of rewards. All of the information available makes it difficult for people to select the programs that are more suited for them,” explains Ken Wong, The Distinguished Marketing Professor, Queen’s School of Business. “Finding the programs that can get you to the rewards you want, faster, has been challenging until now.”

The www.compareloyaltyprograms.ca tool was built on proprietary research conducted by Environics Research Group. The tool cross-compares 61 of the most popular loyalty programs across Canada based on a consumer’s location, spending habits and desired rewards. You can read more about how the research was conducted.

Find out now what loyalty program will get you to your reward faster and help you get rid of those unused cards sitting in your wallet.

This post is sponsored by COLLOQUY.

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