Before having kids, laundry was something I just did. It was a function of getting clothes clean and even with all the fancy options on my machine I tended to fall to the default wash cycle. Having kids changed that.
Laundry became a bigger factor. Of course it meant more of it, I run at least two loads a day with my family of five, but I also started to think of how our clothes were being washed.
- Newborn outfits needed to be washed with care prior to being worn against sensitive skin.
- That special shirt my daughter seems to constantly wear has to keep its colours vibrant.
- Wash cycles were used to maintain the longevity of the fabrics. Kids can be hard enough on their clothes without machine wear.
- White uniform shirts needed to maintain their crisp, clean bright white look for school and performances.
Now laundry is more than just getting clothes clean, though that is still an important factor. I mean we’re talking kids and trees and slides and sandboxes. Laundry is more about clean with brightness, longevity, and less irritation.
I’m sure the same is true for the athletes at the 2015 PanAm/Parapan Am Games being held in Toronto. Perspiration, dirt, and grass stains, on kids clothes or an athlete’s uniform, they need to be removed. Just like my son gets irritable if the clothes he wears feel rough on his skin, our athletes don’t need this type of distraction. Or when my kids want to wear their whitest school shirts when performing in front of parents, our athletes want to look their best when it’s their turn to perform.
To ensure athletes look their best and uniforms feel their best, Maytag will equip all athlete residences with laundry rooms in the CIBC Pan Am/Parapan Am Athletes’ Village amounting to over 400 washers and dryers. That’s a lot of laundry.
Performance is key for our athletes as well as how they look so the role that Maytag has as the Official Appliance and Athlete Laundry Services Supplier for the Games makes complete sense. As a parent, I get it. As a game spectator, I get it. As a Canadian and resident in the host city, I get it.
“Sports and laundry have always had a natural connection; whether it’s getting your uniform ready for the big game or taking care of the dirty aftermath, we understand that Canadians depend on their laundry appliances to perform for them,” said Gina Flinton, Senior Brand Manager at Whirlpool Canada, “This is why we are committed to providing the athletes with washers and dryers that can handle the toughest jobs throughout the Games.”
Along with ensuring the athletes at the 2015 PanAm and Parapan Am Games in Toronto look their best when performing their best, Maytag is also sponsoring three Canadian athletes competing in the games: triathletes Paula Findlay and Kyle Jones along with Canadian Women’s Baseball player Vanessa Riopel.
Canadians from coast to coast can share in the excitement leading up to the Toronto 2015 Games, and stay up-to-date with the athletes by visiting the Maytag® Facebook page, the Maytag® Twitter page or the Maytag® Performance Counts site.
This post was sponsored by Maytag though the thoughts and experiences expressed are my own.