Beatrix Potter’s Peter Rabbit was part of my childhood and that of my own children. We read the books and even have the dishes. Now parents can bring Peter Rabbit into their child’s wardrobe with babyGap’s limited edition collection inspired by Beatrix Potter’s Peter Rabbit.
Ranging in size from newborn to 24 months, the collection includes onesies, sweaters, bodysuits, jumpers and pants with prices ranging from $9.95 to $59.00. The knitted bunny hat has me wishing my kids were little again. Peter Rabbit has the ability to connect generations. I still have the dishes and books I used to read to my kiids in the hopes of passing them on.
“Peter Rabbit is a timeless character that generations of children have enjoyed, so we’re thrilled to offer a babyGap collection inspired by characters and scenes from the books,” said Lexi Tawes, Vice President of Merchandising for Gap North America. “We think babyGap customers will love the playful designs – from Peter Rabbit’s iconic blue sweater to the whimsical, bunny-inspired patterns – whether they’re looking for a special baby gift or the perfect addition to their own little one’s wardrobe.”
To celebrate the new collection, families can participate in a special reading event at select babyGap stores in Toronto, including The Toronto Eaton Center (260 Yonge Street), Yorkdale (3401 Dufferin Street), Square One (100 City Centre Drive). Shoppers will enjoy a reading of Emma Thompson’s sequel, The Further Tale of Peter Rabbit, as well as enjoying activities and snacks based around Peter Rabbit’s world. Families are encouraged to donate a book in-store to be donated to local Boys and Girls Clubs.