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Posts Tagged ‘blogher’

BlogHer Recap: BlogHer or Bust

Saturday, August 21st, 2010 by CA

Thanks to our friends at H&M, members of the EverythingMom team flew from locations across Canada to attend the BlogHer ’10 annual conference in New York City last weekend to meet, mingle, network with and learn from other attendees. Between the people, the conference, the parties and New York City, it was a weekend we’ll never forget.

It was so energizing to have so many talented, fascinating and charismatic people in one place for the weekend. The speeches and presentations were very well done, the Voices of the Year were inspirational and the opportunities to meet people we admired endless.

The selection of morning and afternoon sessions made decision-making difficult as we surveyed our options and planned our days. Hearing directly from bloggers and writers who are walking the path and willing to share their experiences was both enjoyable and valuable. I think we all learned new things this weekend!

The parties were a fantastic time to meet, mingle, celebrate and to kick up our heels a little…or a lot! I will admit to dancing the night away at Sparklecorn, simply because I could and had great company with whom to do so! blogherhmThe private parties gave us so many options of things to do and places to go that we could hardly decide what to do and when. Yet the official BlogHer events were also great simply because they were inclusive and a great place to catch up with anyone and everyone.

And of course, we have barely mentioned New York City. Oh, New York, how I loved you. What a great first BlogHer experience. I won’t speak for Michelle or Carrie Anne, but only for myself when I say it really put the icing on my cupcake to come to such a great event, meet so many really amazing people and then also have NYC as a backdrop and easy distraction for down time. It was simply wonderful.

We loved that the Hilton New York supplied us all with free wifi in our rooms and conference rooms! This was a huge part of our weekend as we were all tweeting under the hashtags #BlogHer and #BlogHer10 – and honestly, it was a great way to track people down. Most of us were on Twitter on and off all weekend long, tweeting event details, trying to meet up with people or simply finding the people we were meeting so we could stay connected on Twitter after the conference. I also was impressed to see the hotel tweeting away with us, checking in, making sure everyone was having a great weekend and comfortable stay. Thank you, @HiltonNewYork, it was all really well done!

Special thanks to the Hilton New York and BlogHer organizers who did an amazing job making sure we were all well fed with buffet breakfast, lunch and a generous afternoon snack. We didn’t need to worry about going hungry! As well, we were all thankful that PUR had a refill station located in the main area so attendees could ensure they stayed hydrated during the conference. We were all happily filling bottles to take with us wherever we went.

We enjoyed a priceless weekend of connection and inspiration. We were able to open our minds, our hearts and our hands as we learned, listened and bonded. We made new friends who we will welcome to EverythingMom with open arms, and we cemented friendships and the bonds of our community with those who were already close to us.

BlogHer ’10 brought together an amazing group of people, mainly women (but some great guys too!) who all came together to celebrate what we have in common: our love of this online world, and of those who both seek and create community within it.

We were proud to be part of such an amazing weekend and can’t wait for BlogHer ’11 in San Diego! See you there!

Everything Back to School

handm-logo2Just as EverythingMom is the place to discover Everything for mom, H&M is the place to discover Everything for back to school fashion. You will find cool tops from $5.95 and dresses from $14.95, to sweaters from $12.95 and all the accessories to complete the look, H&M has something for every personality and style at the best prices. Visit www.hm.com/kids to see the full line of fun back to school fashions and locate a store location near you.

BlogHer Day Thee Recap: Learning, Laughing, Dancing

Thursday, August 19th, 2010 by CA

Thanks to our friends at H&M, members of the EverythingMom team flew from locations across Canada to attend the BlogHer ’10 annual conference in New York City last weekend to meet, mingle, network with and learn from other attendees.

Day Three (Saturday)

Even after a full day of sessions and parties on the Friday, everyone was up and eager to start the second and final day of the BlogHer conference (hangover or not).

blogher-wordgirlCarrie Anne had the chance to attend the Scholastic Blogger Breakfast at their office where she learned about the new fall releases, changes to the school B00k Club program and a new Read Every Day, Lead a Better Life initiative. Plus she had a chance to visit the Scholastic Store and meet some celebrities.

Back at the conference the day was packed with another full set of new sessions. There was something for everyone. Interested in improving your writing? There were sessions on publishing or humor writing. Looking to strengthen the business aspect of your blog? There were sessions on networking toward a job or how to pitch potential companies. There were sessions for fitness bloggers, personal bloggers, writers who use their blogs to affect change in the world.

Sometimes sessions that would interest you would overlap but thankfully BlogHer had a plan and live blogged every session. So if you missed a session or couldn’t attend BlogHer at all, you can read all the sessions on their site.

Michelle took some time to visit the sponsored suites located within the Hilton New York’s rooms, like the Ecco suite where members could pre-book a foot message and pedicure or the Hershey suite where you could actually make s’mores over  fit pit (not sure how that passed fire code). None of the EverythingMom team came with kids but KMart did sponsor a child care suite during the conference sessions for parents who did. And if the whole conference experience was a little over whelming, BlogHer also offered a retreat in the Serenity Suite, hosted by a rotating volunteer roster of bloggers.

From all the parties and events and booths we visited, we did accumulate a lot of swag. Some was great and worth squeezing into an already overstuffed suitcase, others not really necessary. To avoid unwanted swag being dumped in the garbage, which isn’t really environmentally friendly, P&G sponsored a Swag Exchange. That coffee mug you don’t want may be just the ticket for someone else. Before heading into a night a final parties we did a purge at the Swag Exchange. Jen even found another Mr. PotatoHead to take home to her kids. This was just one of the many initiatives taken on by BlogHer this year to try and make the conference more green.

Michelle and Carrie Anne hopped in a cab over to ELF’s (Eyes Lips Face) new studio for a little Games and Glamour event. There they had a sneak peek at the new fall line-up from ELF. Their make-up line isn’t yet available in Canada but they are working towards getting it up here next year. The Game portion of the event was playing with Xbox’s new Kinect gaming system. Kinect works with Xbox 360 and uses a sensor to register your body’s movement versus using a handheld remote. Very cool! Toss in some dangerously delicious watermelon martini’s and Michelle and Carrie Anne had a hard time tearing themselves away.

But this was the last night of BlogHer. The last night to connect and hang out with some amazing women who, many of which, we only knew online. Tonight was the night to let loose at the two official BlogHer parties: Sparklecorn and CheeseburgHer.

Both parties were full of energy and everyone let their hair down and just had a great time. There was no differences between newbies and veteran attendees, well known and unknown bloghers, everyone was equal and had an equally fun time. Feather boas, tutus and glow bracelets graced the dance floor of the Sparklecorn party and by the looks of this video it was another great success. At CheeseburgHer, people danced on the beds, tossed pillows (yes there were beds and pillows at this party) and donned creative McDonald’s paper bag party hats. This year they even had a hat decorating contest and had set-up a decoration station full of tools to get your creative juices flowing. And the winners were pretty creative.

At the end of the night, or maybe it was early morning, the EverythingMom teamed turned in. Carrie Anne would be heading home the next day and Michelle and Jen would follow on Monday. There was a lot to digest from the last three days (and a lot to try and fit into their luggage).

Everything Back to School

handm-logo2Just as EverythingMom is the place to discover Everything for mom, H&M is the place to discover Everything for back to school fashion. You will find cool tops from $5.95 and dresses from $14.95, to sweaters from $12.95 and all the accessories to complete the look, H&M has something for every personality and style at the best prices. Visit www.hm.com/kids to see the full line of fun back to school fashions and locate a store location near you.

BlogHer Day Two Recap: BlogHer Blitz

Tuesday, August 17th, 2010 by CA

Thanks to our friends at H&M, members of the EverythingMom team flew from locations across Canada to attend the BlogHer ’10 annual conference in New York City last weekend to meet, mingle, network with and learn from other attendees.

Day Two (Friday)

BlogHer begins! Friday got off to a busy start with a Newbie Breakfast and then the official Welcome and State of the Blogosphere, featuring the founders of BlogHer: Lisa Stone, Jory Des Jardins and Elisa Camahort Page. During breakfast they also revealed that BlogHer ’11 will be held in San Diego, CA next August!  Visit the BlogHer ‘11 site for more details, including registration.

Friday was also the first day we could attend sessions. Each day had three time slots for sessions, and in each of the three time slots were seven choices of how to spend our time. Topics ranged from “Moving People to Action” to “Offline Networking for Bloggers” and much more. There was something for everyone! If you missed a section or were unable to attend BlogHer ‘10, you can find all the sessions online.

Share photos on twitter with TwitpicWe also took time to duck into the Expo Hall to check out the booths from conference sponsors. So many interesting people to meet and products to check out – I especially liked being able to send a Mr. PotatoHead postcard home to my kids at the Playskool booth. Clever idea!

Also nice to see was a special book corner where you could purchase books published by some of the BlogHer attendees. There was also a book signing schedule included in our conference program. A great chance to browse some awesome books and meet the authors!

We made quite a splash wandering around in our EverythingMom/H&M shirts and our tutus! Tutus, you ask? What were we doing running around in tutus? EverythingMom had heard how Catherine Connors (who writes the blog Her Bad Mother) has a nephew named Tanner, who has Duchennes Muscular Dystrophy. Catherine has been raising funds and awareness for this disease and families with terminally ill children. There were many ways to get involved before and during the conference. We decided the EverythingMom team should spend some time in tutus as well! You can read all about Tanner and the tutus here.

After the afternoon sessions, there was a short break to change or freshen up before getting the evening going with the Community Keynote: BlogHer Voices of the Year. Curated by Eden Kennedy, this was an amazing and often moving collection of selected blog posts from chosen attendees.  If you missed this part of the evening or would like to read the posts in their entirety, you can find links to all the finalists here.

Michelle and Carrie Anne attended the Sweets in the City party hosted by Sharpie and @TheBigToyBook. There were delicious cupcakes and wine served in glasses they could decorate with colourful Sharpie pens, plus cool toys to take home to the kids. Carrie Anne’s kids love the Perplexus, one of the toys given away to attendees. I met up with some favourite bloggers and friends for a lovely dinner at Bistro Milano instead, and what a great time we had.

After the Voices of the Year speeches, there was a reception, then the evening got underway with the BlogHer Voices of the Year Gala and Art Auction, curated by Kirtsy.

blogher-esteem

Once all the official BlogHer events were done, the EverythingMom team jumped on a Night Bus Tour organized by @NYCityMama and Tours4Fun. A great way to see the city lights!

Another busy day at BlogHer! It was a great day, full of learning, networking, and meeting other bloggers. We ordered room service and headed to bed, ready to face the next and last day of the conference!

Everything Back to School

handm-logo2Just as EverythingMom is the place to discover Everything for mom, H&M is the place to discover Everything for back to school fashion. You will find cool tops from $5.95 and dresses from $14.95, to sweaters from $12.95 and all the accessories to complete the look, H&M has something for every personality and style at the best prices. Visit www.hm.com/kids to see the full line of fun back to school fashions and locate a store location near you.

BlogHer Day One Recap: The Whirlwind Begins

Sunday, August 15th, 2010 by CA

Thanks to our friends at H&M, members of the EverythingMom team flew from locations across Canada to attend the BlogHer ’10 annual conference in New York City last weekend to meet, mingle, network with and learn from other attendees. Some of our team met in person for the first time! Needless to say, we were ALL excited to get the weekend going and find out what adventures awaited us.

Day One (Thursday):

I arrived at the Hilton New York in midtown Manhattan first, excited to see the city and to be able to meet people as they arrived from various Canadian and US cities.

There was a Kodak Big Apple Bus Tour on Thursday, and Kodak had generously provided an EasyShare M580 digital camera with which to enjoy the day. EverythingMom was invited to take part, but sadly, I wasn’t feeling well enough to attend - with temperatures in the mid-thirties, it was a steamy day in the city! However, we would have loved to take in the sights with Kodak and I can’t wait to learn more about the EasyShare!

Michelle and Carrie Anne followed later in the day and it was time to get our party on! Thursday was a whirlwind day of introductions, connections and celebrations as we came together. It was considered the kickoff night of the conference, so there were no sessions booked - just events both large and small. EverythingMom was there to start things off with parties on Thursday.

Carrie Anne took in the Crazy Beautiful “I heart New York” social in the late afternoon at the Warwick Hotel, across from the Hilton New York (even volunteering to have makeup airbrushed on her!) And she and I met for the first time at the Canadian Embassy party with MomCentral Canada, as it got things going with the great atmosphere at Faces and Names, just a short walk from the hotel. There was a chance to have our picture taken with a Mountie as we came in, a signature cocktail and a crowd ready to enjoy. Fabulous ideas from even more fabulous hosts: @mc_canada, @bunchfamily and @sweetmamadotca.

blogher-day1-canadian-party1

From the Canadian Embassy party, the EverythingMom team jumped in a cab and headed uptown to the Martha Stewart Living Omnimedia Bloggers Night Out party. Held right in the offices of the magazine, we wandered halls to the event room and even peeked into a test kitchen! We enjoyed the event, the view and even better – met some of the creative team at Martha Stewart. We very much enjoyed a conversation with Anna Last, editor-in-chief of Everyday Food, a Martha Stewart magazine.

blogher-day1-martha-party1

Back into a cab we jumped, this time back to the hotel so Carrie Anne could head to what turned out to be one of her favourite events: an intimate DinHer party for a group of bloggers hosted by Maria over at BOREDmommy. Michelle and I headed in to chat with some of our favourite bloggers at the BlogHer ‘10 People’s Party. After making the rounds here, Michelle and I headed to the Schick Intuition Plus K.I.S.S. & Tell party and then finally called it a night. These were just a few of the parties and private events scheduled for the Thursday night. Since the BlogHer conference and key events were planned to start the next day, it seemed as though many companies tried to schedule their events for Thursday, making it a crazy night indeed. It would be safe to say our BlogHer ’10 conference experience started off with a bang. We couldn’t wait to see what the next day would hold!

Everything Back to School

handm-logo2Just as EverythingMom is the place to discover Everything for mom, H&M is the place to discover Everything for back to school fashion. You will find cool tops from $5.95 and dresses from $14.95, to sweaters from $12.95 and all the accessories to complete the look, H&M has something for every personality and style at the best prices. Visit www.hm.com/kids to see the full line of fun back to school fashions and locate a store location near you.

BlogHer 09′ Summary from Lucid Marketing

Thursday, July 30th, 2009 by Michelle

I just had to post (with permission) this fantastic newsletter from Lucid Marketing that showed up in my email today.  Awesome summaries from BlogHer ‘09 included.  Have a read…

Hello Michelle,
Attending a BlogHer Conference is unlike any other business conference you’ve attended. It’s a party, networking event, creative experience, and business all wrapped in one - with 95% of the 1,500 attendees of being woman.  A guy can learn a lot. Take a peek at what others have said.
Best,

Kevin Burke
lucid analysis

Said After BlogHer’09What follows are exerpts and links to stories written after the 2009 BlogHer Conference in Chicago.

NPR: Mom Bloggers Debate Ethics Of ‘Blog-Ola’
“The growing rift in the blogosphere over what some are calling “blog-ola” was among the issues discussed at the fifth annual Blog-Her conference in Chicago. Some in the blogosphere, however, say what is really needed is for bloggers to be more upfront in disclosing whether they are paid or getting free products.”

AdAge: At BlogHer Confab, Marketers Show Moms Some Love
“If you were wondering where the media budgets have gone, you might have tried looking around Chicago late last Thursday through Saturday, or maybe even check out one of the city’s pawn shops this week.

At the BlogHer ‘09 conference in Chicago marketers were lining up to woo around 1,500 mommy bloggers with swag, celebrity appearances, shopping sprees and lavish entertainment of the sort that seems part of a bygone era to most of the marketing world.”

ZRecommends: Why we are adopting a “Keep No Stuff” reviewing policy
“….swag collecting became a tangible metaphor for what else was going on at the conference and what some of these bloggers did from their Blogger or Wordpress back-end: Collecting free products in exchange for their (and others’) apparently not-very-valuable attention. It also became a metaphor for how anyone’s vision can be clouded by good marketing, and how difficult it can be to remember what it is you really want and need, when confronted with what you can have for free.”

Wench: BlogHer? I’m not sure if I’m convinced…
“I would love to have a dialogue with BlogHer about being more inclusive for people other than the Mommies. As of now, I don’t feel that I have a voice in that community.”

A Couch With A View: BlogHer 2009….. You know you want to know….
“Goodbyes at 4 am are like no other. Alcohol and lack of sleep don’t make goodbyes easy and in a way, I’m glad that its over and done with. I can’t imagine how hard the goodbyes would be if I was there with them any longer.”

HuffingtonPost: What Do Women Want? What I Learned at Blogher
“The BlogHer conference has an Oscars feel, as one participant described it. There are parties and product giveaways. The excitement builds. Companies like PepsiCo, HP, Strawberry Shortcake and Ragu were among those who came to sponsor sessions or seminars and let participants sample what’s new. Collectively these women bloggers reach millions of readers and wield a great deal of consumer muscle. What they have to say can really carry some weight.”

The Bloggess: There was almost a serial killer at our party. Like, at least one. But there were like 800 people there so statistically there could have been more. I don’t really know serial killer statistics.
“Remember how last post I mentioned that Chris Mann was coming to perform at the People’s Party tonight and that it would probably be awkward because I once accidentally told him that he reminded me of a serial killer? Honestly, he’s like identical to Sylar from Heroes…”

Holly Buchanan: BlogHer ‘09 - How NOT to Market to Moms
“Let me start this by saying almost every brand/advertiser/sponsor at BlogHer ‘09 did an outstanding job of connecting with the women at the conference.”

Deb of the Rocks: Everybody Let Go, We Can Make a Dancefloor, Just Like a Circus
“BlogHer is a tightrope act full of tension and awe, a fire stick to swallow, a few flaming hoops to jump through, three-rings of wonder, and the smartest damned dancing bears you’ll find anywhere. I can’t believe how many wonderful people I met! I have many people to thank for a stellar weekend..”

Mocha Momma: “Sponsor Me!” Smackdown
“So, companies? Take all that and learn from it. If you do better, we will do better. Having a better plan helps us all in the long run and we can make better informed decisions about products and things we’d normally purchase.”

MediaPost: Facebook and MySpace: Beware Of The Mommy Bloggers
When you look at that list, you begin to wonder whether the more-than-1,000 women who showed up for the conference are the new reach and frequency. If you believe that word-of-mouth, and the word-of-mouth created by mommy bloggers, is more powerful than banner ads, not to mention TV commercials, you can envision the ramparts of traditional marketing breaking down.”

Katja Presnal: 10 Things I did “Wrong” at BlogHer
“Despited the realization that I suck at self-promotion (while at the same time I try to promote myself as a PR consultant), I loved being at BlogHer.”

Jory Des Jardins: Some thoughts on BlogHer’09: A founder’s and a blogger’s view
“In 2009 sponsorship allowed more bloggers to afford this event in a really bad economy. It meant no one went without an experience if they wanted one. And it meant not checking bloggers at the door to determine whether they deserved nice things because they were “big enough”. It meant providing us all with the opportunity to be Queens for two days, as well as the option to not treat ourselves to any of it.”

3 Green Angels: Ten Tips for BlogHer 2010
“Swag (free stuff) was a hot topic following this year’s BlogHer 09 conference. Who got what, who gave what, and whether there was too much focus on swag versus the conference itself have been and are being debated and dissected.”

marketing news

Facebook and MySpace: Beware Of The Mommy Bloggers
Advertisers Woo Mommy Bloggers at Conference
Mom Bloggers Debate Ethics Of ‘Blog-Ola’
53% of Women Bloggers Willing to Share About Marketing to Women
What Do Women Want? What I Learned at Blogher
iVillage Gives Women Something To Tweet About
Harnessing Bloggers, Any Way They Can - NYTimes.com
Lands’ End, Parents Survey: Most popular back-to-school item? A budget
How Marketers Get it Wrong With Mommy Bloggers
Socia media wars - mommy bloggers vs PR
Mommy Bloggers Debate a PR Blackout
The Mommy Blogger Box at Writing Roads
The Blogger PR Blackout - The good, the bad, and the completely puzzling
Find The Ideal Time Window
Are Mommy Bloggers Corporate Sellouts? | Newsweek
Do mommy bloggers need to grow up?
Reviews & Ridiculousness
Brands Must Do Better in Social Media
Approval by a Blogger May Please a Sponsor
Mom bloggers become powerful online force
Social Media and Shopper Marketing Merge to Reach Moms
Is your BlogHer 09 trip sponsored? Do you wish it were?
How To Talk To Moms? Listen.
How To Build Mom Brand Evangelists
Motherhood and Social Media Go Together
A force to be reckoned with! No, duh!
Women & Our Online Behavior and Social Media Habits
Jessica Gottlieb sat in JFK Airport waiting
Why Some Mom Bloggers Aren’t “Advertiser Approved”
Niche Brands & Mom Bloggers
Mommy Bloggers, The Wonder Women of the Internet
StartupNation’s 2009 top 200 leading moms in business
Growing Number of Moms Using Social Media
PR Agency Social Media Chief Talks Blogging, Paid-For Posts
Why the Mom Market?
Are You Ready for Full Disclosure?
Mom Bloggers: My .02
Top Fortune 500 Brands Lead Sponsors of 5th Annual BlogHer Conference
Bliss Launches ‘Skintentions’ With Social Media Effort
Mom bloggers find niche in helping bargain hunters
Blogs remind companies that mom still knows best
Where Have All the Moms Gone? From iVillage to Facebook to Mommy Blogging
Over 50 Doesn’t Mean Over It All
Mommy Bloggers - Why Advertisers Want Them
Mom Bloggers - The Hot New Advertising Medium
Marketing Muscle of Mom Bloggers
Women Who Blog
Girls in Tech LA presents “Marketing to Moms”
Five Things I Learned from Mom Bloggers Last Week
Why Mom Bloggers Aren’t Flipping for Just a Sample of Your Product
Inside the Mommy Blogger Business
Publications FTC Changes And Social Media
34 Million Moms Online
New Book Focuses on Gender, Design and Marketing
Individual Voices
Where To, Youth Wellness?
How Twitter Will Change the Way We Live
L.A. Dodgers: “Women Got Game”
Where the frugal mommy bloggers are
Pitching to Mommy Bloggers
Is Momblogging The New Radio?
Daily Candy Is Sweet On Target
McDonald’s is still lovin’ its Moms
It stinks in here!
New Twitter Research: Men Follow Men and Nobody Tweets
Disney Online Completes Acquisition of Kaboose
Top 10 Reasons Why The Mom Market Rocks
Mom for sale?
Wet Blanket Award #2: Mott’s
Digital Moms Survey Part 2 - Connecting through Social Networks
Beyond The Mommy Blogger
about lucid
Lucid is a marketing & new media services agency recognized for effectively connecting the worlds’ premier brands with moms.

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