Experience is Everything: ONE Perfect Day

I was recently chosen as 10 women in social media to enjoy “ONE Perfect Day” courtesy of Post Shredded Wheat.

We were abducted for ONE full day of pure, simple bliss.

Why?

Because Post Shredded Wheat gets it. They get that women get very little ME-time. They get that we are so busy planning, managing, caring and doing that we sometimes loose track of the important things. Health, relaxation and reflection are lost in the busy multi-tasking daily life.

So Post Shredded Wheat changed that, for ONE Perfect Day.

I am coming to see, that when we want to learn about products, Experience is Everything. The who, what, when, where -- and why. The whole story.

As Duri Al Ajrami (our brilliant host) says:



And experience we did. Shredded Wheat’s story of simplicity is wonderfully aligned with the theme of ONE Perfect Day. Less is More.

THE PRODUCT
The day was not all about pampering (which, let’s just say it -- ROCKED), it was also about health and how this product, in particular, is a pure nutritional aid to better health. Because Shredded Wheat is made from ONE ingredient, we know exactly what we are putting into our bodies.

I admit - and THEY admit that Post Shredded Wheat has very little taste. Because it is pure Canadian whole wheat. Nothing else - no sugar, salt, preservatives - nadda. But what they did was provide us with an experience of what can be done with the product. We all joked that we had never experienced wheat in so many different ways. Shredded Wheat was incorporated into each and every meal we had. And they were all delicious. One of my key take-aways is that simply crumbling Shredded Wheat on top of our dishes provides added nutritional value and texture.

You can find delicious recipes on their website, or you can take a crack at the recipes we enjoyed on ONE Perfect Day created by Chef Joan Monfaredi at the Park Hyatt:

• Shredded Wheat Nests

• Shredded Wheat Bread

THE EXPERIENCE
I am fairly certain that Duri and his team at Ogilvy are going to win some wonderful awards for this social media activation. Not because the day was perfect by pampering 10 women, but because they integrated their story into the experience with perfection.

From the initial email to the flight home, everything was, in fact, perfect. Along with a Sony Cybershot camera (squeee!), we received a fab Lululemon outfit branded with “one perfect day” to wear. When I saw this, I realized I had only packed my heels. I shot off a quick dm to Duri saying I might need to run out and get some runners first thing in the am (thinking I really did not want to walk around in heels and yoga pants all day). To which he responded “our team is on stand by, let me know your running shoes size and we’ll arrange all.” Wow, that blew me away. Later I realized, I was being very silly. Running shoes? Really? That’s just crazy talk... So I told him, so sorry, thanks for the incredible offer, but it’s all good. But the point is, talk about perfect care and service.

The suites at the Hazleton Hotel were, as they say, Beyond Extraordinary. I could have stayed in that bed all-day-long.

Our day started with a scrumptious breakfast in the sky at the Park Hyatt. Alongside our Shredded Wheat inspired fare, the story of health was shared by Chef Joan Monfaredi at the Park Hyatt. You can watch her story, it is almost 10 mins long, but if you are curious about health, it is a worthy watch. She spoke about how we are now moving back towards our pure nutritional roots of wellness. I like backwards.



After breakfast, the Shredded Wheat story of Less is More was weaved into the experience of Yoga. Going back to the theme of pure and simple. Although I enjoyed the yoga class, the best part for me was once again the story. Susan Emery, the owner of The Yoga Lounge told me she did not see the centre as a business, yet more of a place of community and charity. The work they are doing in The Yoga Lounge spreads far beyond the walls of the centre throughout the world. Very inspiring.

From there, we moved on to lunch at Pangea in Yorkville where, yes, there was more Shredded Wheat and yet another story based in simplicity. The food was delicious, but the story Chef Martin Kouprie shared was even better. I am so impressed how Shredded Wheat was able to carry their story of simplicity through the entire experience.

During lunch, we were able to meet the Post team to hear more about their product and their vision for simplicity in health. Great conversations were had with the Post team and amongst ourseves. It was wonderful to connect with each other about everything from business to tech to kids to media.

As Duri said, the best was saved for last. You have never seen 10 women in one space melt as you did when we all walked through the doors of the Stillwater Spa at the Park Hyatt. We were simply pampered. One hour sweedish massage (best.present.ever), followed by a mani/pedi. And yes, with wheat based products.

Thank you, to Duri, the entire team at Ogilvy and Post Shredded Wheat for inviting me to share the experience of health and simplicity and hooking me up with 9 other brilliant gals in social media. (@YummyMummyClub, @KelliDaisy @YukariP, @ABusyMommy, @NummiesBras, @Erin_Bury, @EringBlaskie, @CanadaCool, and @WonderMoms_CA)

It was truly ONE Perfect Day.

*ONE Perfect Day was provided for entirely by Post Shredded Wheat. EverythingMom.com was not compensated outside of the experience. This experience and other conversations we have had are paving the way for how we manage our review process. Read Everything is Editorial to find out more.

About the Author Founder of EverythingMom.com Posted by Michelle in food reviews on May 21, 2010 More from this author  |  Author Website Follow Michelle on:  |

Comments  

 

0 # tracyo 2010-05-26 12:14

That sounds like it was so much fun! I was following the tweets from you, @abusymommy and a few others. I was so jealous!!! I bet it was an awesome experience!!

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