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Archive for the ‘Life’ Category

A Camping We Will Go…

Tuesday, July 21st, 2009

Howdy! Hope you are having a smashing week! :D

We are preparing to go camping.. in the midst of one of THE busiest times I’ve ever encountered - we are throwing it all to the wind and going camping 4 hours away! :S

This is the very first time we’ve been camping with the kids - read - in 8 years and it should be tons o’ fun! We have a mini tent city - a double tent with tunnel connector and boot lockers - one sider will be zip tied shut so as to thwart any mid night strolls on the part of the kids (8 & 4) and we will be in the other side.

When Hub & I got married 5 years ago, we had already been together for 4 years, so we had everything - everything but camping gear so we registered at Canadian Tire (BEST thing we’ve ever done!) and scored LARGE! Sleeping bags, lanterns, deluxe cutlery set, Tfal camping pots and so much more!! We’re finaly putting it all to good use!

We are heading to Bon Echo Provincial Park and will be there from Friday morn to Monday aft.. with a four hour drive to and fro..

We have the camp meals planned, breakkie, lunch, dinner, s’mores.. (notice s’mores is in it’s own category ;) ) we are airing out the tent city as we speak and we’ll be washing the sleeping bags and getting all the rest prepped before we leave.. all this I expected..

What I did not expect was the planning and last minute rush of tying up loose ends.. deadlines still need to be met and clients still need to be taken care of and what’s worse about this is about 5 biz days after we come back - we’re leaving again for another week at our annual cottage!

I can tell some of my clients are less than superbly excited for me and a part of me wishes that I could stay and work, but I need this regroup you know?! With all the stress and financial disaster heading our way we have to hunker down and prepare.. that means budget vaca followed by free (paid for by Grandma) vaca.. time away..

I am truly looking forward to the binding I will have with my itty bitties - something we have not had in a while and that in itself is worth that dreadful feeling I get when I prepare myself to tell yet another client I am on my way to vaca..

Where are you going this year for vaca? How do you prepare and what are your fave memories of your own family vaca?! Do tell..

See you soon!!
A

Scheduling is a Bit@h!

Saturday, July 11th, 2009

School ended two weeks ago and my “life calendar” is completely jammed until the end of October! WTF?!

Does this sound like you?! How do we do it? I mean, this is my “life” calendar. My “Professional” calendar is booked until around mid August, but I am looking to go to school for some professional courses - a.k.a My Diploma - and if that’s a go, I’ll be a woman with two kids, 1 Hub and no breathing room.

Do you schedule in your time with your kids? We have a walk around the bloack and some time at the park after dinner.. (Is that enough?! Guilt!)

Do you schedule time with your man? We have a quick meeting at the sink while we’re brushing our teeth - good lord! Does that even count?!

Between School, school council, summer school, fledgling business, weekends here, there and everywhere and now even the possibility of college in there (did I mention this option is probably going to happen for both myself and my hub?!), the calendar on the wall looks like someone was spewing ink everywhere!

What do you do to make time for you? Your spouse? Your kids.. Is there such a thing as quality time anymore when the next “appointment” starts immediately after the “quality” time?

Share your thoughts and tactics please cause I would LOVE  to know how to give my calendar (and me) some breathing room!!

Cheers!
A

I simply can’t wait!!

Monday, July 6th, 2009

The end of a long project has come upon us and I am so excited!!

We bought our first house about a year ago and had full plans to finish the basement - rec room and a shared office between my hubby and I.. we gutted the place and got started and then as per your cliche home dec show - things stalled dead. We’ve picked up here and there and made strides in an on and off fashion..

I am so excited to say that we are putting on the final coat of paint and cutting the trim and we’re done!! We should be completely finished by the end of this week! Whoo Hoo!

It’s an awful feeling having your house in limbo - I have had to rearrange my office and working habits and it’s definitely taking a toll on my productivity.. files are in piles, client’s info is strewn all around my office and I’m starting to get that feeling that something’s gonna fall through the cracks soon :( NOT GOOD!

So this afternoon, I am going to finish the paint and start moving my “office” back to my office and hopefully by the end of next week - my professional Work From Home Career will be back in full swing!!

I promise I will put up pics! :D

Hope you’re having a great day!

A

Hey! How YOO Doin’?

Thursday, June 25th, 2009

Whew! What a week! You ever have one of those weeks where life just continues and you can’t keep up?

That’s been my week! it started off pretty horribly on Sunday - I actually was a total idiot and fell down the stairs and pretty much destroyed my knee so sleep has not been a friend (ever tried sleeping stick straight?!), but Tylenol and I are best buds!

The jobs kept coming in - even ones that have given me nightmares before have somehow resurfaced :S

I was able to put off a tiny bit of work until next week - albeit begrudgingly - I HATE doing that..

One of the niggling things on my task list was doing a post here.. I honestly have been trying to do a post on this website since monday afternoon!

The only major things that I was able to accomplish were actually quite large in nature - I finished the preliminary launch of The Work from Home Expo including rounding up my target media list and I finalised the branding of it - You gotta check it out - I am so very excited!!!

I also finished (just about 10 minutes ago) the wainscotting in the basement - it’s heating up in here so I really want to finish the kids play room and my office!!

Iguess I should be satisfied with my week - maybe it’s my knee throwing me off… I just don’t feel like I’ve accomplished much this week..

How about you? How was your week? Any triumphs? Tribulations? Let me know, I’d love to hear that I’m not alone!

Wishing you a great Friday!

A

What Gives?! Obviously Not “THE MAN”!

Wednesday, June 17th, 2009

I am back from Ottawa.. had a great weekend! Being in the Nation’s Cap was definitely fun. We had lots of fun, took loads of pictures and had way too many laughs (and wine). It reminded me that I have an intriguing love hate relationship with the powers that be in Ottawa. Normally I have very few complaints with the way this country/province is run however lately I’ve encountered three life affecting situations where the government is supposed to “HELP” me yet they have either let me down or made it painfully, excruciatingly difficult to get where I want to be.

Sitch #1 -The Government doesn’t want to fund uneducated individuals!

So my Hubby is a graphic designer who is on EI (he has no business education). I am a business educated woman who does graphic design and web (but has no formal education) who is not on EI. So together we decided that I would be the one to apply for a government funded grant to help get a sports graphics business off the ground. We went through the rigamarol of applying and providing portfolios, documents, spreadsheets etc. to the people in charge only to be told that I was rejected from the funded program because I had no formal graphics education - WHAT?! Seriously? Yes, also, it seemed to the Governing Ministry that I would become my Hubby’s “EMPLOYEE” if we were to proceed with this project and they do not fund employee applications - To which I say - Really, I do love my Hubby, but him - manage Me?! You’ve obvously never met him or me!

Sitch #2 - We’re heading back to college - but only if the application processor is having a good day!

So after that feeble attempt both our employment advisors (two different people) suggested that both Hubby and I apply to this new prog - 2nd Career - Government funded college training - Maybe now I’ll finally get that elusive (oh so required) marketing diploma (apparently my 9 years experience still isn’t enough) and hopefully Hubby will get out of the sh*t graphics industry. So we go through the rigamarol of the college applications and the ludicrousness of the government application is like this..

a) Apply to college - IF you’re accepted put a deposit down to secure you’re college seat. (Like I have $2000 sitting in my back pocket!)

b) Research your chosen field and jump threw fire-spewing hoops to prove that it’s a good industry. It may not be in a certain “occupation matrix” so beware of that…

c) Line up daycare with a person that the government approves of (again - pray that the processor is having a good day) and convince the provider to give you all of her life details - right down to the size of underwear she’s sporting

d) Submit your daily expenses but play with the numbers enough so that you aren’t asking for too much, but don’t make it look like you have nothing because then the gov’t will make you get a job to come up with the difference (while you’re busting it in school)

e) Somehow you need to come up with a whopping 10% of your entire application amount - which in my hubby’s and my case could tally close to $20,000 - HELLO?! DID I MENTION WE’VE BOTH BEEN UNEMPLOYED SINCE FEBRUARY OF 2008?!

f) PRAY like the dickens that the person who gets your application on said day isn’t PMS’ng or fighting with their spouse or didn’t miss their coffee or whatever could make them hate you that day..

And then WAIT… WAIT.. WAIT.. until the college revokes your application and then you have to fight with them to re-instate your application and beg them to hold a seat for you in case the processor agrees to progress your life forward - but WAIT - there’s still a catch..

THE GOVERNING MINSTRY MAY STILL REJECT YOU!! Then what?!

Well you better move fast because if you miss one day - you could very well be on the hook for your program’s tuition - all while the processor gets to go home to a full fridge and a cold one!

Really!? Oh yeah!

Sitch #3: My kid (and yours) is going to go from all day at home - to all day at school - And I haven’t even been asked my opinion!

So curently in the parking lot gossip circle is the rumour that all Kindies may go from an alternating (or in some parts, half day) schedule to a full time, every day schedule.. even for the Junior Kindies (some who are three? oh yeah, and have never been anywhere without their mom to care for them..) Say WHAT!?

I think I missed the mail that day my opinion was requested.. or did I? Could it be that the Government really forgot to ask Moms and Dad’s their opinion on this issue? It seems so..

In business, the first rule of thumb is market research.. somewhere along the lines “The Man” forgot that market research is a crucial step - While it is obvious that Canada is being run as a business - It certainly costs me a lot to live here - the customer service, client relations and product development sucks!

Mister Man - Here’s a small tip - if you had’ve inquired (even on a small scale basis) you would’ve found out pivotal info regarding your services and upcoming decisions…

1: Working alongside your spouse does not automatically make you their employee and given your assumption of such an idea, you will be viewed as offensive and sexist.

2: Unemployed individuals will NOT have a spare $20k to go back to school and that is precisely why they are turning to you in the first place. The average unemployed individual will have paid their mortgage and filled their fridge.

3: A lot of parents are really not at ease with your proposed Kindie schedule change and maybe a focus group would’ve told you that in the first place…

What are your thoughts on how this “Biz” we can Canada is being run.. any niggling issues you would like to get off your chest? Voice them here..

Wishing you a productive day..

A

How do you unplug and recharge?

Friday, June 12th, 2009

If you are like every other woman out there you probably just laughed hysterically at my title.. Unplug and Recharge?! Yeah right! or.. maybe your response was more along the lines of “What do those words mean?”

I have to be very honest and confess that I have a very hard time “stopping” and only do when my life has done 1 of two things - fallen apart or come to a point where I HAVE to stop in order to move forward (does that make sense?!)

Thankfully my life is on a great path right now, so this weekend is one of those forced timeouts…

I have been weaving a tall tale around the house lately, simply to throw off my hubby’s knowledge of what I am doing this weekend.

I am headed to Ottawa - to pose half naked in front of a camera. I know it sounds torrid, but it’s not.. it’s actually all in GREAT taste and it is a gift for our 9th year anniversary.

A complicated story at best, it will be my hubby’s friend’s (whom he hasn’t seen in something crazy like 15 years!) wife who will be treating me to a day long boudoir photo shoot.

The story is that my stepmother and I are headed to Ottawa to visit her Father - When Hubby found out where we were going - he got it into his head that he and the kids could come and they could hang out with his friend for the weekend at which I had to weave yet another story in that there would be no room in the car, yadda yadda yadda!!

So the arranging has been difficult and then yesterday another difficulty.. as I’m packing I’m praying that he doesn’t see what I’m packing because he’ll think something is up for sure - I’m packing a boat load of lingerie! (To go hang out with my Stepmom?!)

So D day is here today and I have a hair appointment just before we leave which adds in another little fib.. All in all, I will be pretty darned happy when I get this “recharge” under way!!

My point is though, that throughout this recharge, I will actually be spending time with my Stepmom, (she is indeed coming with..) a girlfriend of hers and will also be hanging out in Ottawa, seeing various sights, eating some yum food and laughing lots I am sure!!

One highlight of my trip will most definitely be finally meeting my friend/photographer; You see, I have never met my hubby’s best friend nor have I met his wife (the photographer) and over the course of our “scheming” we have discovered we have a few things in common and have sparked a friendship.. So I really can’t wait to hang out with her and laugh, drink wine, listen to tales of her kids, tell her about mine and just unplug and recharge.. maybe once I get on the road my recharging won’t have to be so “calculated” hahah! Yeah.. right!

Hoping you have a great weekend.. I’ll come back with loads of pics..

Ariane

p.s. If you are in the Ottawa area and are looking for a FAB Photographer.. here she is..

Now is NOT the time to cut back on your Marketing!

Monday, June 8th, 2009

(Originally posted on Foundation Studio)

Scrimp, Save, Penny Pinch, Budget, Cut Back - We’ve heard them all - It is after-all a recession.

I know were budgeting and scrimping over here and it seems to be working, but one thing I am not scrimping or cutting back on is my marketing.

Now is NOT the time to cut back on your marketing. Think about it, when all of your competitors ARE cutting back and scrimping YOU will be at the forefront.

So, how do you do that without the same cash flow as there was when we weren’t in a recession? Simple - think in an environmentally friendly way and implement the 3 R’s…

Huh?!

I know it sounds strange but let’s put it into action and you’ll soon be marketing like a pro - without spending more money!

1. REDUCE: Reduce the amount of wasted advertising and marketing dollars.

Take the time to revisit your original marketing strategy (when was the last time you did that anyways?!). Take a look and see what’s working (bringing in the bucks) and what isn’t (causing more grief than necessary)?

Look at the results carefully and compare them to the amount you spent on the campaign - was your bang really worth the bucks you spent? That is your guide to what to reduce - if you spent tons of marketing dollars, but the campaign only brought in a few inquiries - ditch it.. but if you spent a little and received orders - keep it..

2. REUSE: Say hello to an old marketing friend!

Take the winning campaigns from your REDUCING session and bring them back to life! If you notice that the design or copy is out of date (maybe you’ve rebranded) make some minor changes. Remember though, these are the campaigns that worked so go easy on the revisions. Maybe reinstate a specific discount or even a service - if it brought in sales - go for it!

3. RECYCLE: Dust off your hard work!

Chances are good that you have some old marketing material (brochures, biz cards, postcards, t-shirts) lying around gathering dust. Bring them out and use them! As with REUSE, bring back the base concept of the piece and if necessary make some minor changes.

Recycling the base design allows you to use the work that you’ve paid for (either financially or time spent) and ensures you don’t have to agonize over starting from scratch again.
*Tip: If you need to make revisions, be sure that you get a professional to do them. Paying a pro doesn’t seem like a great way to cut back, but trust me, they’re a pro for a reason. They’ll actually SAVE you money in the long run.*

The final step is another R but it’s not an environmentally based R..

REVIEW: Take a peek at your competitor!

Take a little look see at what your competition is up to.. if they’re staying quiet, make some noise. Host an event (it can be done affordably), do whatever is necessary to stay in the forefront of your clients’ and prospect’s mind!

A final note on Marketing in the recession - there are plenty of freebie ways to get your name out there.. think about link swaps, web ads, networking groups and blogging. Of course you do need to have a branded message to participate.

I am offering a discount on all orders of a Web Ad Package - normally it is $95 for three main web ad sizes, but I’m going to knock off $20!

(offer expires at the end of June)

Send me an email (info@foundationstudio.ca) letting me know you’d like to order a discounted web ad package and we’ll get the process started to get your name out there!!

Wishing you a successful day!
Ariane

Productivity is Found.. In a Tube Of Mascara!?

Tuesday, June 2nd, 2009

Ok, put your hands up if you go through the day without a distraction…

Yeah.. I didn’t think so ;)

There is not a day that goes by without distraction - I mean let’s count ‘em..

  1. Candace is nailing Phineas & Ferb yet again for some crazy stunt they pulled..
  2. The boy is wrestling the cat (or at least trying to)
  3. The boy is taking apart his truck
  4. The boy wants to sit on my lap
  5. FaceBook bellows out to me
  6. Twitter whispers that it misses me
  7. Snack time
  8. A friend sends a fwd
  9. Snack time (AGAIN?!)
  10. Diego should be coming on
  11. Client A calls and chit chats for 85 hours

Have I mentioned it’s only 9am at this point?! Haha!! So you see my dilemma.. probably the same as yours.. how on earth are you supposed to get anything done right?!

Let me guess, you’ve tried it all.. segmenting the “office” as far away from the kids as visually possible (you still need to keep an eye on them right?), writing the list the night before, the week before - heck I bet you even have a running task list that dings at you when you “miss” something!

BUT - Have you tried mascara?! yeah, that’s right.. that lonely little tube sitting in your bathroom.. try it.

Tomorrow, when you wake up, put on a cute butt hugging pair of jeans (you know those ones that make you look hot!), throw on a decent tee (you do still need to be functional) and then plump up those lashes.. while you’re at it, throw on a bit of blush and a dab of lipgloss (if you’re feeling really into it)…

I have been shocked at what happens when I actually take a minute to give myself some “woman” time in the morning.. I actually work better.. more focused, more determined and have less distractions.. well, it’s not like they disappear altogether, but they don’t cause a brain freeze as easily.

Think back to when you had a “real-job” (you know I say that sarcastically right?) did you ever go to the office in sweats? What about those fuzzball slippers you’ve got? That getup is ok if you’re not felling great and still have to work, but they make you FEEL lax.. they make you wanna go back to bed - not be productive..

I’m certainly not saying lay on the full date night face, but you will absolutely feel different (physically and mentally) if you put a small bit of effort into yourself in the morn.. and hey.. a miracle bigger than productivity may occur..

Your hubby may compliment you ;)

Have a great day!

A

ps. If you have any of your own funky productivity tips.. please share them.. we can all use more productivity!

2 Days Left For You to Win!!

Wednesday, May 27th, 2009

We love giving things away! Make sure you stay updated at our site (better yet - sign up for our e-newsletter!!) for information about all the contests we hold!!

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We have decided to re-design our look and want your opinion!
WIN a Gift Certificate for a set of STICKY LABELS from Mabel’s Labels!!

Sticky Labels, which are both durable and practical, are used for toys, dishes, bottles and more.

Sticky Labels come in a pack of 45 labels. Dishwasher/microwave-safe and UV resistant.

Actual label size: 70mm x 16mm (2-3/4″ x 5/8″)

The name on the labels can be whatever you like to a maximum of 20 characters. Names are printed exactly as you type them.

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Choose which design you like best from the pics shown on the website, enter your name & email and reasons why you like that specific design below to be entered into the draw. Refer a friend, and you’ll receive an extra entry!!

One lucky winner will be picked at random on May 30th!! :D

Sound like fun?! Enter your name!!!

My Girl + Lemons = A nationwide fundraiser!

Monday, May 25th, 2009

So we’re having a garage sale this weekend coming. My daughter peeps up and says - can I have a lemonade stand?

Sure I say, thinking it’s going to be a basic little stand - WRONG! I should’ve known, her being my girl and all.. it’s GO BIG OR GO HOME!

Well! We’ve called the Mayor (Yes, he’s probably making an appearance), sent out press releases we’ve contacted a favourite charity, we’ve created a Facebook page, sent out a tweet - and we’ve even created a webpage!

All because the words after I said yes were these: “Can I donate the money to the food bank? I really want to give it to help people who need help”

Because we have so many people that live outside of our area, a friend of mine suggested that we create “virtual glasses of lemonade” - so we did that and even created thank you certificates in order to acknowledge those that donated (and so they actually get a “glass of lemonade”.

Emma’s Lemonade Stand

Saturday, May 30th - 10am - 2pm

11 Crittenden Drive, Keswick ON or Buy a glass online @ Emma’s Lemonade Stand

On behalf of Emma, I hope you stop by! :D


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