My kids love to bake, so when we were given the chance to attend the Dr. Oetker Shake and Bake event for their new Shaker products, my kids were doing back flips.
The event was held at Nella Cucina, a kitchen store in town. They have an upstairs space designed for cooking classes, making it ideal for a hands-on baking demonstration. The set-up was great. Each family had their own station with the whole array of Shaker products available, along with little bowls of candies and sprinkles and whipped cream and more. The kids were in awe at the spread and couldn’t wait to start baking.
After Stuart Schneiderman, Director of Marketing for Dr. Oetker, gave us a quick demonstration on how the Shaker products work we were given free range to start creating. You didn’t have to tell my kids twice, the problem of course was deciding on what to try first. After some debate (and the desire to decorate) they settled on one of the cupcake mixes.
Ready. Set. Shake.

While we were waiting for the cupcakes to cook, the kids decided to ‘test’ the candies. I mean, you don’t want to decorate with substandard sugar right? I was able to convinced them to save some of the candies (i.e., I moved the bowls out of arms reach) and we tried shaking up the chocolate chip pancake mix. Add the milk, shake it up and pour right into the pan. My kids got creative and tossed some sprinkles and candy and the occasional piece of fruit into the pancake batter as it cooked. But they didn’t stop there. When the pancakes were done they continued adding candy embellishments. I think my kids were motivated by the competition for the Best Use of Candy award.
Actually, there were 3 mini competitions going on at the event: Best Use of Candy, Best Use of Dr. Oetker colours, and Best Use of Two Cupcakes. This created great buzz among all the tables as icing and sprinkles and candy and whipped cream and more were used to create many masterpieces. I didn’t envy Maura Kukaric (Brand Manager for Dr. Oetker) or Kim Saunders (VP, Fleishman-Hillard) as they had to decide on the winners in the three categories.
I believe Heather’s family (@greenwooddavis) won for Best Use of Two Cupcakes with their cupcake tower and Maureen (@WeeWelcome) and her son won for Best Use of Dr. Oetker colours with their self-portrait of Dr. Oetker.
While others admired their creations or packed them up to take home to enjoy, my kids devoured theirs on the spot. We would be taking the subway home after the event so I may have encouraged them just a little.
Thankfully the folks at Dr. Oetker gave us some samples of their Shaker products to try and home. The kids are already asking to bake again which means I’ll have a review (and giveaway) coming soon on EverythingMom.
