Names are important. This is obvious from the amount of time we spend on choosing a name for our kids, pets, cars or any thing else we treasure, value and have a personal connection with. What about ice cream? I don’t know about you but ice cream has on occasion played an important ‘best friend’ role more times than I’d care to count (or weigh).
The folks at Ben and Jerry’s Ice Cream know the importance of names too. That’s why they’re looking to me and you and anyone who has had a relationship with ice cream to help them name their new creation.
They have developed a new ice cream creation just for us Canadians. It’s a combination of vanilla ice cream, fudge covered waffle cone pieces and a fudge swirl, available in stores now under the temporary name We are Waffling. Temporary because they’re looking to us Canucks, the lovers of great Canadian food like poutine and maple syrup and tourtiere, to come up with a truly Canadian name for this creation.
You can visit Ben and Jerry’s Canada Facebook page now to add your name suggestion. Between July 2nd to July 16th, 2010, fans will be able to view and vote on their favourites at a gallery of pre-selected pints on the same Ben and Jerry’s Canada Facebook page. Winner will be announced in late July and will win a year’s supply of the soon to be re-named We are Waffling ice cream plus the thrill of seeing their name on pints of Ben and Jerry’s across Canada. (They had me at ice cream).
UPDATE: So the names are in and there are some cleverly Canadian ones, like the ‘Oh, Cone-ada!’ and ‘Yu-cone Cold Rush’. If you visit the Ben and Jerry’s Canada Facebook page you can have your say as to what the new Canadian Ben and Jerry’s official flavour name will be.
